What You'll Learn

• Why the Internet -- blogs, forums, chat rooms and YouTube are so important in today's media world, and what to do about them
• How to avoid being caught off-guard and to prepare facts and messages and deliver them in a clear, concise way
• How to offer complex information so that it's easy to understand
• How to anticipate the questions reporters will ask and prepare answers and compelling quotes
• To handle the toughest questions and what to do when you don't want to or can't answer
• The hidden messages your body language sends and how to manage those signals so you appear confident and believable
• How to think on your feet, to clarify, define or redirect muddled questions
• What to do if you are ambushed or blindsided by unexpected questions
• Easy ways to transition to your message -- to talk about what you want to discuss
• How to gracefully handle reporters who become angry or have a hidden agenda.