Wednesday, July 26, 2017
Media Training
Crisis Communications
What We Do
Who We Are


“Norm Hartman is the best media trainer I have ever worked with. He really does his research and finds out what reporters want so he can help you positively position your company. Our employees came away with greater understanding and greater confidence about working with the media.” 
- Carol Thorp
Managing Director,
Corporate Communications
Automobile Club of Southern California
(former TV reporter)

Does your training cover blogs, Twitter, YouTube etc?

Absolutely. The Internet is a very powerful communication force and growing more so every day. Bloggers are leading the charge and you cannot afford to ignore them. They are an important source for many traditional media reporters and we help you understand how to work with them to get your story out.

We are being attacked by a blogger. What should we do?

Ignoring it is the worst thing you can do. The problem will only grow, and grow quickly and exponentially. Contact us immediately.

What are your rates?
We quote rates after we have discussed the nature and scope of the assignment. Rates are based on a number of factors many of which vary from one assignment to another. In general, you will find our rates very competitive with other experienced media trainers. And once we've quoted a price, you'll get no surprises with additional charges, last-minute fees, etc.

I have just one or two people to be trained. Do you schedule group sessions in which I could purchase a couple of seats?
All our sessions are done specifically for each client, whether it is for one person or several. In this way, you are free to discuss and train around issues, strategies or other confidential or competitive information. We do not offer subscription or open training sessions.

My CEO wants to prepare for a media tour that will include meetings with bloggers, trade publications, daily newspapers, live television and a couple of speeches. Can you help?
You bet. We've prepared people for every media format and venue including platform skills. We know what to expect, and we'll prepare your spokespersons to deliver the message in a credible and believable way.

Do you offer on-camera training?
All sessions include practice before a video camera, with constructive critiques. This is even more important today because many print reporters are using video cameras and posting the video on their websites. Thus, understanding and managing non-verbal communication takes on even greater importance. And that is to say nothing of the damage that one can incur from an unfortunate posting to YouTube!

How many people can you train in a day?
In a typical media training session, four is the maximum for best results. We can do up to six, but on-camera opportunities are reduced from two to one when more than four people are being trained, and the result is not nearly as satisfactory.

Our spokesperson is good when one-on-one with a reporter, but doesn't do well in front of an audience. What can you do for us?
In addition to media and crisis training, we offer public speaking and presentation skills sessions. They help people develop platform skills including visual presentations and questions and answers.

I've just taken the public/media relations job with my company and don't have a lot of experience dealing with the media. Should I take your training?
Yes. We've worked with hundreds of public and media relations staffers. Consider a combined session in which you bring in two or three of your key spokespersons.

We're having our annual retreat soon and are looking for a good program. What do you offer?
We've done many sessions for retreats, annual meetings, etc. We suggest combining a general presentation with specific or intensive training for selected individuals.

Where do you conduct your training sessions?
We come to you. We can do it at your site, at a nearby conference center or other location convenient for you. (We've even done training at corporate conferences in Hawaii, and would be glad to talk with you about such an arrangement.)

There are many media trainers. What makes you different or better?
Experience. A good media trainer should have substantial actual newsroom experience, a good understanding of messaging and have the ability to impart knowledge and experience to clients. We've been doing media and crisis training for twenty+ years. We've worked in corporate and government media relations. Our experience is unparalleled in this business. Experience matters.